“Marketing is no longer about the stuff that you make but about the stories you tell” – Seth Godin
You’ve studied the facts, figures, and crunched the numbers. You’ve scrimped and saved. You’ve followed your instincts. You believe you can help people. And, that’s why you’re in business today. It’s time to tell your story.
- Who are you?
- What do you stand for?
- How did your business come about? Why?
- What purpose does it serve?
- What do you do well?
- How will you help others? And…
- What do others have to say?
These are the stories you’ll tell. You’ll be natural and authentic. You’ll be helpful. Your personality will shine through. You’ll connect to people on a human level because that’s what we all want. But, you’ll also be friendly to the robots… the spiders and other creepy crawlies that affect your ranking. Therefore, your story will be shared far, wide, and most importantly to those whom you wrote it for. That’s what website and blog writing is about. It’s not difficult, but it’s not for everyone.
I have varied personal interests, each of which I have created a website for. Naturally, I write my own content. However, it is a limited budget and sheer stubbornness (in making WordPress do as I wish) that drove them forward. I’m by no means a web development expert but I do have some experience using WordPress themes and plugins to build my own websites, including the one you are currently visiting. I deploy SEO strategies (I’ve formally studied this) and write blog articles with the hopes of being helpful to my specific audiences.
Website Examples
Example: https://propelusospe.ca
This is a website that I developed for the Ontario Society of Professional Engineers (OSPE) based on a research report provided by Prism Economics and Analysis. The goal was to transform automotive research data into a compelling, digital resource, encouraging engineering students and recent graduates to discover the technology trends that are reshaping Canada’s auto and transit industries, the skills required to be successful, and effective job search techniques. I've used an active, conversational voice to "speak" to the audience and simplify the rather technical content. Several interactive learning elements are included to explain key concepts and encourage exploration.
Example: https://corelationpilates.com
I'm passionate about Pilates and believe it is highly effective for rehabilitation after surgery or injury. I operate a small private training studio (Corelation Pilates) within my home and I travel to clients with mobility restrictions. Why develop a website for my small business? My primary goal is to educate people on how they can use Pilates to assist with their recovery. To do this effectively, I must explain anatomy in a simple, relatable way and connect it to Pilates exercise, making the benefit ("corelation") clear.
Do you have something to share? A content-driven, interactive website can help you tell your story, engage with your audience, and provide meaningful information. If you can use some help, please don’t hesitate to get in touch.