Example: Storytelling Techniques Applied in Learning


This is an example of how storytelling techniques can be applied in learning, in this case Anti-Money Laundering (AML) training.

First, a quick primer on Money Laundering…


Training Goal:


The goal of this training is to present common money laundering techniques e.g the “red flags” that bank employees must be aware of concerning money laundering.

What is Money-laundering?

Money laundering involves obtaining money through illegal methods (drugs, crime, etc.) and then concealing the origin of the money. Typically, “dirty” money is moved through the financial system so that when it is eventually removed, it appears to be from legitimate sources. The challenge that money launderers face is how to “cleanse” copious amounts of money – who knew so much money could be a problem, right? And, so various money laundering techniques are deployed to introduce large amounts of cash into the financial system, without raising alarm.


The Training Approach:

Note: An alternate image has been used in this example in order to protect the client’s confidentiality.


Money Laundering Criminal

The story is told from the perspective of the money launderer. It begins in jail where one convict asks another; “What are you here for?”. There begins the account of the grandiose life of the money launderer and the various techniques (red flags) the criminal used to support his lavish lifestyle.  The story is visual, animated with movement e.g. cartoon-like, and punctuated with humour.

It is a two-part story; each part is less than 7 minutes.

Part 2 begins where Part 1 ends – it answers the question (again asked by the convict’s cellmate): “How’d you get caught?”

Although told from the convict’s perspective, it includes the specific flags that caused the bank to become suspicious;  in this case, the inconsistent information and contradictions surrounding a fabricated business, while maintaining a friendly relationship with the bank.

Now isn’t that more compelling than a laundry list (pardon the pun) of red flags? Employees thought so; they personified the character, affectionately naming him. Most importantly, it got them talking about learning. When does that happen? The net of it… a memorable story, makes for memorable learning.